About Us
At The Human Factor, we specialize in transforming businesses by putting human insights in the forefront of innovation.
Our creative and solution driven methodology is designed for you to:
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Get to solutions fast
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Reduce risk
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Optimize your business
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Build sustainable growth
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Generate lasting value
Solutions Tailored For You
Unlock your business's potential with our Bespoke Solution Packages, tailored to meet your unique needs.
PRODUCT/SERVICE DESIGN
Faced with the challenge of creating products or services that truly resonate with your customers?
Understand your target's needs and design your product or service around those needs for a faster and more successful
Go To Market
BUSINESS TRANSFORMATION
Struggling to adapt to rapid market changes?
Re-imagine your business's value proposition based on current market realities and target's needs.
Our methodology adapts to any industry and any audience.
DIGITAL TRANSFORMATION
Does your organization have legacy systems that are inefficient and siloed?
Update legacy systems and design for the people that use them to drive efficiency, break siloes and drive long term, sustainable growth.
INNOVATION WORKSHOPS
Struggling to ignite creativity and fast-track innovation within your team?
We offer innovation acceleration workshops designed to unleash your team's creative potential and accelerate the development of products and services.
Lean Empathy to Impact Methodology
This unique and lean approach starts by deeply connecting with the needs, desires, and behaviors of users - Through a series of interactive workshops, interviews and collaborative sessions, we gather valuable insights that inform the creative process.
Then, leveraging these insights, we move seamlessly into ideation and creation, developing solutions that are not only innovative but value driven for growth.
Our innovation projects are designed to be agile and responsive, typically ranging from 1 to 13 weeks in duration. This flexible timeline allows us to adapt to the specific needs and goals of each client, ensuring that we deliver customized solutions within a timeframe that aligns with strategic objectives.
Our 5 Steps to MVP
01.
Discover
Understand - Take time to listen to your stakeholders, identify personas, understand current state and identify painpoints.
Example Activities + Outcomes:
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Stakeholder interviews
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Existing document synthesis
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Audit current state
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User research
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Design system assessment
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Technical discovery
02.
Define + Ideate
Come together to define the problem, focus on solving the right problem for the right audience.
Co-Create ideas around the problem from an empathetic approach.
Example Activities+ Outcomes:
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Persona Definition
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Empathy Map
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Value Proposition
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As is and To be Journey Mapping
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Co-Creation Workshop
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Technical feasibility
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KPI definitions
03.
Prototype
Prototype fast. Test with users, reflecting on vision, goals and KPIs. Iteratively improve and keep what works best
Example Activities + Outcomes:
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Business Model Canvas Prototype
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Lo-fi or Clickable prototypes
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User testing research design
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Field research
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User data/feedback
04.
Plan
Land on a final concept and map the path to build and deploy and create adoption.
Example Activities + Outcomes:
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Project roadmap
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Detailed Requirements Backlog
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Adoption & Comms Planning
05.
Build & Execute
This iterative process ensures that every solution is built right, incorporating continuous feedback to refine and perfect the outcome.
During this phase, we not only construct the prototyped solution but also meticulously test and adapt them in real-world settings to guarantee effectiveness and user satisfaction.
We also create the collateral needed for proper adoption of the solution
Partnering with You
At the heart of our mission lie the relationships we cultivate with our clients. We pride ourselves on understanding your unique needs, challenges, and aspirations, forging partnerships built on trust and mutual respect. From startups, medium businesses to multinational corporations, we serve a diverse clientele spanning across various industries.
"The Human Factor's approach transformed our business in 13 weeks,
boosting efficiency by 40% and sales by 25%—truly
exceeding our expectations."
Jordan T., Director of Operations - Fortune 500 company in CPG space.